6 Offer Development Paradigms
the many ways that best inspire your customers. And your accountant.
Your offer is precisely how you are going to make me, the customer, a hero—to myself, my family, maybe even the whole world. Everything your organization hopes to achieve must fit into my hands. So, whether you’re selling bubble gum or a cure for cancer, success or failure depends on a how well you fulfill my personal agenda.
And if the thing you offer isn’t exciting, necessary and memorable, if it doesn’t spark the frontal lobe of that human staring back at you, then no one will engage with it.
Or you.
Now, a good offer that best expresses the unique wonderfulness of your creation can come in many different shapes and sizes.
We’ve found six proven approaches to elevating your offering. Come find yours.
Send me my free copy of:
6 Offer Paradigms
6 ways to unlock the unique and compelling story hidden inside even the most basic products or services and how to put that story to work earning more income.