SYSTEMS FOR SUSTAINED LOYALTY

We’ve made a study of a wide range of loyalty programs, including nonprofit sustainer programs.

The best of them have common elements, some of which are pretty obvious, but some are kind of surprising.

It all led us to the development of—not a program—but a system.

Grounded in qualitatively-proven insights, this cross-channel, simple but interesting, friendly but thought-provoking system builds real relationships—the kind that can even weather life’s little loyalty challenges. Now you can continually reinvigorate all kinds of different personalities to engage with you and what you do.