You don’t have to be crazy to jump from a plane, you just have to want to do it.
Make people want to do what you want them to do. And be glad they did it.
 
 

9 insights in the psychology of influence

Here’s a shocker. People are humans first—emotional, irrational, beautiful discovery and experience machines—each on a personal journey that we can only support and not own.

Emotions are more powerful than facts. Stories are more powerful that stats. Ironically, the numbers continue to prove both points.

To get the best results, you have to go deeper—find the unique insights that drive your organization as well as the people who will ultimately support it. That Venn diagram overlapping your superpower with the things people want most is the connection we find and put to work—like nobody else can.

Download this free booklet and you’ll discover how to use principles like:

  1. Give before you ask

  2. Put me in charge, but not too much

  3. Tiny commitments create larger ones

  4. Rescue is stronger than prevention

  5. Numbers fight emotion and response

  6. We all want to be like Goldilocks

  7. If everybody else likes it, this must be great

  8. Playing games is serious business

  9. Easier isn’t always better

 
 

Everybody’s talking about it.