comprehensive, global BUSINESS STRATEGY.

• Primary objective distillation, and goal hierarchy definitions

• KPI metric development and application

• Data and insight-driven future setting (predictive and prescriptive modeling)

• Strategic planning and review for 5-year, annual, quarterly, monthly, or ad hoc time-frames

• Opportunistic response to current events and market drivers

• Projections and pro formas with detailed hypothetical scenarios

  • Goal setting and formulation, execution, analysis and go-forward implementation

  • Customer recency/frequency/monetary (RFM) action analysis

  • Behavior-driven customer preference and affinity analysis

  • New program and product recommendations and strategies

  • Creation of flexible, modular decision sets and funding allocation

BRAND

• Brand voice and messaging

• Unique value proposition

• Visualization

• Brand Spectrum Analysis

• Brand theory, value and usage education

MARKETING STRATEGY

• Comprehensive application of Behavioral Economics, neuroscience, and the psychology of influence

• Product positioning and offer

• Predictive and prescriptive data-driven messaging

• Formulating and testing hypotheses and projections

• Relevant audience targeting

• Communication planning and budgeting

• Tactics (including personalization, localization, affinity targeting)

• Tools and technology optimization

• Response and revenue generation

• Conversion methodologies

• Ruthless scrutiny of how it all worked and what to improve

• A pathway to and arrival at better results

• Deep dive surprise-finder methodologies

MARKET RESEARCH & INSIGHT DEVELOPMENT 

• Conduct both benchmark and ongoing waves of empirical research, including surveys, interviews, focus groups, immersive events, off-site retreats and more, among prospects, customers and stakeholders. 

• Monitor syndicated studies to identify the landscape of thinking regarding you and competitors in the category.

• Create and manage brand studies to determine your unique, consumer-facing value, relevance, message applicability, awareness, key attributes and higher impact imagery 

• Competitive and vertical industry comparative analysis 

• Develop and implement audience research on demographics, psychographics, behavioral economic principles, buying habits, stage-of-life cycles, lifestyles and special audience profiles, to define personas and segments across all traditional and emerging communication opportunities 

• Develop strategy and audit results of all media placement in every medium to monitor levels of influence and engagement

• Formulate Pattern Regression Techniques against both custom and syndicated research to determine target segments, clusters of like characteristics, behavior, and activities, and development opportunities  

• Maximize analytical tools (for example: Experian MOSAIC, mFour mobile geotargeting and eSiteAnalytics geographic mapping or equivalent) to target focused profiles of households and consumers 

• Test market targeting and optimization through correlation coefficient application (and Little America type methodology) to match arrays of key characteristics of products and services targets to optimum relevance by market.