integrated. COORDINATED. ALWAYS ON.

ACCOUNT MANAGEMENT.

Oversee all client interactions and deliverables
Guarantee on-demand 24/7 consultation and response
Coordinate all strategic functions within the agency
Connect Strategy, Analytics, Creative, Production and Media teams
Orchestrate meetings, presentations, recommendations
Manage scope of work
Assure overall expectations are met
Identify growth opportunities
Manage day-to-day campaign and production operations
Ensure strategy and branding are on point for specific campaigns
Ensure contractual, legal and governmental requirements are met
Manage timelines, process, and quality control procedures
Prepare and review tactical schedules and results
Update account budget/billing review and questions
Facilitate industry research/review/reporting to client
Supervise, set, and update recurring status meetings as needed

CREATIVE & MESSAGING STRATEGY

Foundational discovery of key products, services and organizational soul
Research into marketplace and competition
Exploration of audience demographics and behaviors
Review, adjustment and/or formulation of your unique value proposition
Review, adjustment and/or formulation of your brand voice, look and feel
Product positioning and offer alignment
Applying behavioral economics and the psychology of influence
Development of lead, engagement, opportunity creation, close and CRM strategies
Tactic development (including personalization, localization, affinity targeting)
Refinement of channel strategies, integration, sequencing and alignment
Development of cross-product and partner opportunities
Testing hypotheses and timing including go-forward and rollout strategies
Simple, relevant and memorable creative executions

DATA

Establish KPIs for all data measurement
Online and offline data collection, management and reporting of:
- Audiences, their actions and affinities
- Consumer/donor feedback
- Consumer/donor journey mapping
- Competitive and vertical industry information
- Marketplace and trends
Performance reporting
Historical and year-over-year comparative data
Test reporting
Qualitative research
Quantitative research
Focus group research
On-line studies/surveys
User experience tests, studies and surveys
Experiments & Field Trials
Observations
Brand Trackers
Database management and reporting tool management

ANALYTICS

Establish primary assumptions, previous trends and baseline knowledge
Define and rank analytical goals
Analyze by file, by campaign, by timing and timeline, by factor
Measure interconnected effects of business Intelligence driving all factors:
- Results
- Testing results
- Audience parameters
- Strategic executions
  - Positioning
  - Messaging
  - Creative
  - Product and service
  - Offer/Call to action
  - Storytelling
  - Innovations
- Applied application and identification of metrics of all elements
  - Individually
  - Collectively

MEDIA PLANNING & BUYING

Set business rules—objectives, constraints, measure of success
Work with vendors to define their audience reach and definitions
Assess audience segments through attribution and affinity modeling
Evaluate current best and worst results by audience response and gifts
Deconstruct attributes of best and worst performing segments
Apply Loyalty Insights model based on co-op ranking
Map Loyalty Insight model scores with past behavior to optimize response
Develop hypothesis for improvement based on results and What if? scenarios
Rank segments, best to worst and contact accordingly
Formulate Predictive and prescriptive model
Apply new definitions to existing list attributes
Negotiate placement, timing, pricing and special opportunities
Test and re-evaluate
Optimize list based on ongoing results
Create the next hypothesis

SEARCH

Competitive and keyword research
Site optimization for keywords and conversion
Effective Google, Yahoo and Bing ads
Pay-per-click and bidding parameters
Real-time tracking and adjusting
Disciplined campaign ad grouping
Managing cross-group negatives
A/B testing of landing pages, homepage and interior pages and links

PRODUCTION & EXECUTION

Manage all stages of production in all channels, start to finish
Control vendor relationships and negotiations
Actuate data control/processing
Optimize tools and technology
On-time, on-budget and optimized, error-free executions
Create and integrate across relevant channels and formats including:
- Digital
  - Website (creation and optimization)
  - eCommerce, shopping cart and giving pages
  - Landing pages
  - SEO
  - Google ads
  - PPC and other SEM
  - Display
  - Email
    - Appeals
    - E-newsletters
    - Special promotions
    - Automated and triggered marketing
  - Social ads and content postings
  - Social monitoring and response
  - Paid influencers content
  - Mobile platforms
  - iPhone and Android phones
  - Bluetooth and RFMD-enabled
  - Tablet
  - Wearable technology
- Direct mail
  - Targeted, EDDM, zipwalk, and direct delivery
  - All size and format envelope/letter packages
  - All size postcards
  - All size self-mailer and brochure packages
  - Non-USPS delivery vehicles like FedEx, UPS, DHL, etc.
  - Dimensional, oversize and irregular packages
- Print
  - Magazine
  - Newspaper
  - Collateral
- Catalog
  - B2B, B2C and nonprofit (strategy, product development)
  - B2B, B2C and nonprofit (execution)
  - Printed
  - Online
  - Integrated
- Television, online streaming and other video platforms
  - :30 and :15 spots
  - Interstitials
  - :60 and 1:20 direct response spots
  - Half-hour and hour-long direct response shows
  - Product placement
  - Series development
  - Video blog and podcast
  - YouTube channel development
  - Kiosk and live event videos
- Cinema
- Radio
  - Spots
  - Traffic and weather sponsorships
  - Promotions
- Out-of-home
- Point-of-purchase
- Telemarketing
- Face-to-face support
- Event support
- Alternative response media
- Smart Devices
- In-game advertising
- Co-op partner advertising

Core Competencies