Insight. Driven. Services.

 

OVERALL

In consumer and B2B environments as well as the nonprofit world,

our core competencies include:

  • Discovering singular insights about why your work matters to others

  • Uncovering unique value in the marketplace and revealing brand voice

  • Strategically applying the art and science of behavioral economics

  • Maximizing emotional storytelling and customer connectivity

  • Data mining and developing leading-edge analytical observations

  • Creatively clutter-busting to highlight competitive advantage

  • Building awareness

  • Increasing engagement

  • Campaign, process, budget and business planning and fulfillment

  • Generating sales, orders, donations and lead generation response

  • Leveraging all media channels together for integrated amplification

  • Growing loyalty

  • Inspiring, acquiring, cultivating, and upgrading new and existing customer

    relationships and relationships with the customers of their businesses

These directives are built into every service and every discipline.

 

  • Primary objective distillation, and goal hierarchy definitions

  • KPI metric development and application

  • Data and insight-driven future setting (predictive and prescriptive modeling)

  • Strategic planning and review for 5-year, annual, quarterly, monthly, or ad hoc time-frames

  • Opportunistic response to current events and market drivers

  • Projections and pro formas with detailed hypothetical scenarios

    • Goal setting and formulation, execution, analysis and go-forward implementation

    • Customer recency/frequency/monetary (RFM) action analysis

    • Behavior-driven customer preference and affinity analysis

    • New program and product recommendations and strategies

    • Creation of flexible, modular decision sets and funding allocation

BUSINESS STRATEGY

 

BRAND

  • Brand voice and messaging

  • Unique value proposition

  • Visualization

  • Brand Spectrum Analysis

  • Brand theory, value and usage education

 

MARKETING STRATEGY

  • Comprehensive application of Behavioral Economics, neuroscience, and

    the psychology of influence

  • Product positioning and offer

  • Predictive and prescriptive data-driven messaging

  • Formulating and testing hypotheses and projections

  • Relevant audience targeting

  • Communication planning and budgeting

  • Tactics (including personalization, localization, affinity targeting)

  • Tools and technology optimization

  • Response and revenue generation

  • Conversion methodologies

  • Ruthless scrutiny of how it all worked and what to improve

  • A pathway to and arrival at better results

  • Deep dive surprise-finder methodologies

 

  • Oversee all client interactions and deliverables

  • Guarantee on-demand 24/7 consultation and response

  • Coordinate all strategic functions within the agency

  • Connect Strategy, Analytics, Creative, Production and Media teams

  • Orchestrate meetings, presentations, recommendations

  • Manage scope of work

  • Assure overall expectations are met

  • Identify growth opportunities

  • Manage day-to-day campaign and production operations

  • Ensure strategy and branding are on point for specific campaigns

  • Ensure contractual, legal and governmental requirements are met

  • Manage timelines, process, and quality control procedures

  • Prepare/review tactical schedules and results

  • Update account budget/billing review and questions

  • Facilitate industry research/review/reporting to client

  • Supervise, set, and update recurring status meetings as needed

ACCOUNT MANAGEMENT

 

CREATIVE & MESSAGING STRATEGY

  • Foundational discovery of key products, services and organizational soul

  • Research into marketplace and competition

  • Exploration of audience demographics and behaviors

  • Review, adjustment and/or formulation of your unique value proposition

  • Review, adjustment and/or formulation of your brand voice, look and feel

  • Product positioning and offer alignment

  • Applying behavioral economics and the psychology of influence

  • Development of lead, engagement, opportunity creation, close and CRM strategies

  • Tactic development (including personalization, localization, affinity targeting)

  • Refinement of channel strategies, integration, sequencing and alignment

  • Development of cross-product and partner opportunities

  • Testing hypotheses and timing including go-forward and rollout strategies

  • Simple, relevant and memorable creative executions

 

DATA

  • Establish KPIs for all data measurement

  • Online and offline data collection, management and reporting of:

    • Audiences, their actions and affinities

    • Consumer/donor feedback

    • Consumer/donor journey mapping

    • Competitive and vertical industry information

    • Marketplace and trends

  • Performance reporting

  • Historical and year-over-year comparative data

  • Test reporting

  • Qualitative research

  • Quantitative research

  • Focus group research

  • On-line studies/surveys

  • User experience tests, studies and surveys

  • Experiments & Field Trials

  • Observations

  • Brand Trackers

  • Database management and reporting tool management

 

ANALYTICS

  • Establish primary assumptions, previous trends and baseline knowledge

  • Define and rank analytical goals

  • Analyze by file, by campaign, by timing and timeline, by factor

  • Measure interconnected effects of business Intelligence driving all factors:

    • Results

    • Testing results

    • Audience parameters

    • Strategic executions

      • Positioning

      • Messaging

      • Creative

      • Product and service

      • Offer/Call to action

      • Storytelling

      • Innovations

    • Applied application and identification of metrics of all elements

      • Individually

      • Collectively

 

MEDIA PLANNING & BUYING

  • Set business rules—objectives, constraints, measure of success

  • Work with vendors to define their audience reach and definitions

  • Assess audience segments through attribution and affinity modeling

  • Evaluate current best and worst results by audience response and gifts

  • Deconstruct attributes of best and worst performing segments

  • Apply Loyalty Insights model based on co-op ranking

  • Map Loyalty Insight model scores with past behavior to optimize response

  • Develop hypothesis for improvement based on results and What if? scenarios

  • Rank segments, best to worst and contact accordingly

  • Formulate Predictive and prescriptive model

  • Apply new definitions to existing list attributes

  • Negotiate placement, timing, pricing and special opportunities

  • Test and re-evaluate

  • Optimize list based on ongoing results

  • Create the next hypothesis

 

SEARCH

  • Competitive and keyword research

  • Site optimization for keywords and conversion

  • Effective Google, Yahoo and Bing ads

  • Pay-per-click and bidding parameters

  • Real-time tracking and adjusting

  • Disciplined campaign ad grouping

  • Managing cross-group negatives

  • A/B testing of landing pages, homepage and interior pages and links

 
 

PRODUCTION & EXECUTION

  • Manage all stages of production in all channels, start to finish

  • Control vendor relationships and negotiations

  • Actuate data control/processing

  • Optimize tools and technology

  • On-time, on-budget and optimized, error-free executions

  • Create and integrate across relevant channels and formats including:

    • Digital

      • Website (creation and optimization)

      • eCommerce, shopping cart and giving pages

      • Landing pages

      • SEO

      • Google ads

      • PPC and other SEM

      • Display

      • Email

        • Appeals

        • E-newsletters

        • Special promotions

        • Automated and triggered marketing

      • Social ads and content postings

      • Social monitoring and response

      • Paid influencers content

      • Mobile platforms

        • iPhone and Android phones

        • Bluetooth and RFMD-enabled

        • Tablet

        • Wearable technology

  • Direct mail

    • Targeted, EDDM, zipwalk, and direct delivery

    • All size and format envelope/letter packages

    • All size postcards

    • All size self-mailer and brochure packages

    • Non-USPS delivery vehicles like FedEx, UPS, DHL, etc.

    • Dimensional, oversize and irregular packages

  • Print

    • Magazine

    • Newspaper

    • Collateral

  • Catalog

    • B2B, B2C and nonprofit (strategy, product development)

    • B2B, B2C and nonprofit (execution)

    • Printed

    • Online

    • Integrated

  • Television, online streaming and other video platforms

    • :30 and :15 spots

    • Interstitials

    • :60 and 1:20 direct response spots

    • Half-hour and hour-long direct response shows

    • Product placement

    • Series development

    • Video blog and podcast

    • YouTube channel development

    • Kiosk and live event videos

  • Cinema

  • Radio

    • Spots

    • Traffic and weather sponsorships

    • Promotions

  • Out-of-home

  • Point-of-purchase

  • Telemarketing

  • Face-to-face support

  • Event support

  • Alternative response media

  • Smart Devices

  • In-game advertising

  • Co-op partner advertising

 

PIVOT POINTS:

EXCLUSIVE PRODUCTS

  • Brand Spectrum Analysis

  • The Customer-Centric Brand Builder

  • Winning Offer Paradigm Developer

  • The Smart Profiler

  • Pivot Messenger Bots

  • The Devoted Loyalty Program

  • The Consumer Inspiration Toolbox

  • Shopping for Content Program

  • Wow Factor Map

  • Build your own Value Pricing Tool

  • The Fireteam Machine

  • The Digital Fundamentals Certification