Data is Bigger than Big Data

You can’t master what you don’t dissect.

Like everybody else, we’ll tell you we are data-driven.

Unlike everybody else, we will mine, measure and report all that data in ways that create more actionable items from the proven little steps to the surprising breakthrough moves that can be transformational.

We believe in a comprehensive, holistic approach to reporting it all.

The fast and accurate technology of AI and machine learning algorithms help discover and deliver things no human could. And human understanding of how that data reflects all of our behaviors and the psychology of influence helps deliver insights that automation cannot yet perceive.

You need both.

Remember, everything is data—stories, culture, rituals, conversations, images and even silence.

By viewing data through both the focused lens of essential industry metrics and the eyes-wide-open curiosity of the real world we all live in, it’s possible to learn how and why something as seemingly pointless as 2 cats could accelerate your results and change your whole business model.