Brand Spectrum Analysis
Finding common ground and understanding.
You and your team need to unify around your own unique value and voice before you can expect anyone else to care.
Before you start cranking out a Brand Guidelines Manual, take a few minutes to understanding the fundamentals of your special attributes and where they put you on the competitive spectrum of positioning, messaging and even tone.
Enter, the Brand Spectrum Analysis.
It’s a competitive study. It’s a survey. It’s a debate. It’s a convergence. It’s an illumination and a recalibration.
It’s (of course) 100% customized to you and your work. It’s both simple and like nothing else you’ve done. It’s even pretty fun.
Whether you use the Brand Spectrum Analysis as a strictly internal way to crystalize your brand, or as a market-level research tool to discover what people say about you when you’re not around, it’s a powerful way to lay the foundation of your all-important brand that energizes everything you say and do.
Send me my free copy of:
The Brand Spectrum Analysis
How comparative analysis of influence drivers sharpens your unique marketplace position and galvanizes your brand (and your team) to deliver better results.