Like a great sculptor, Irena looks at the big, unformed rock that so many marketing problems appear to be, she sees the beautiful solution within, then she chips away until she reveals it to the rest of us. Her toolkit of marketing and conceptual skills along with a sophisticated, refined design esthetic make it all look deceptively easy.
For over 25 years, Irena’s art direction expertise has helped grow clients like American Express, Carl’s Jr., Isuzu Motors, Mattel, Microsoft and SAP. Her heart for helping others has also led her to serve nonprofits like Children’s Hospital LA, Mercy Ships, White Memorial Hospital and World Vision.
She’s mastered every medium from digital, direct mail and packaging to designing corporate identity, creating national TV campaigns and more.
From her time with global agencies like Ogilvy & Mather and J. Walter Thompson to specialized creative shops like Della Femina, she brings to Pivot new ideas, a fresh perspective and a proven talent that’s not often seen in this business.