Landing Page Laboratory

Doers versus Seekers

Who is worth more to you? Doers? They make quick decisions, thinking heuristically on the spur of the moment. They make things happen.

Or are Seekers worth more? They want to dig in, look around, learn a little more before making a move. They want to believe in you when they take action. So maybe they don’t.

And are more of your site visitors one or the other?

What is the net value of one group versus the other?

We devised a single landing page structure that allowed us to track the motions, thinking and value of both.

You should see how this case history turned out.

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The Landing Page Curiosity Test

How behavior mapping, action tracking, segmentation and psychology inspired two different audiences and delivered a unique, dualistic way to empower them both. Simultaneously.