The Wow Factor Map™

How in the world can you predict creative punch?

We designed Predictive Messaging of creative through the Wow Factor Map™. It’s essentially an insight building machine.

Of course, every audience is different and every situation is unique.  Yet, we’ve developed a qualitative way of projecting the likely success of the message in a particular context and given campaign based on a few fundamentals.

Simply put, we find the pathway to the Wow Factor.

The Wow Factor is something that stops you. Makes you wonder. Demands your attention. Further exploration. And your action.

Any good offer or product position must have a minimum of one of the four distinct Wow Factor characteristics in order to achieve next-level success. The more of these qualities it has, the greater likelihood of it will take you to noteworthy success.

• Insight — illuminates an unexpected fact and/or delivers a surprising solution

• Innovation — breaks new ground, with greater potential to solve the problem in a different way

• Inspiration — how this idea lifts up our better selves, inspiring tenacity, sacrifice, love, etc.

• Impact — creates powerful transformation, a bigger, better difference on a human scale

Now you can get your own free copy of the how we put this set of tools to work, giving organizations of all kinds a better way to predict the value, impact and the outcomes of their creative, messages and offerings.