What the heck is Brand anyway?
Too many people mistake visual identity—logo, color palette, use of images and such—as your brand.
It’s like saying the fuzzy dice hanging from your rearview mirror is the kind of car you drive. Of course, visual things do support your brand, but really, your brand is you—that whole thing that makes you, your organization and the things you do unique and valuable. It’s how you’re unlike anybody else in the world. Own it.
There’s a great quote: “Your brand is what people say about you when you’re not in the room.”
Simply put, we all teach others who we are. Even if we don’t mean to. People pretty quickly decide whether or not your brand is smart, value-driven, funny, serious, (or both), friendly, or cool. Like they are.
They’ll almost instantly decide if THEY want YOU to be their tool, their pathway to finding a better version of themselves, doing what they want to do, and maybe making the world a better place too.
Everybody has their own great story to tell.
You have to know the nuances of your own story and how it connects to that certain group of people that think the same way as you and want you to lift them up.
One of the big things that makes Pivot different from so many others who chatter on about brand, is our determination to explore until we find your best story—your real best story—that can inspire people and drive them to take action.
Your story should reveal your unique superpowers (even little superpowers) and keep those supportive friends coming back for more of what you’ve got.
Let us show you one distinctive way we help you get there with our free Pivot Point paper on our Brand Spectrum Analysis process.
Analyze This.
See what’s next.