Thinking Out Loud

We’re excited by how people think.

Never mind the fancy terms—behavioral economics and neuroscience—it’s just how understanding what others care about and how to connect to that is a really powerful way to turn distraction into curiosity, then into interest and finally into inspiration.

Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us, talks about three areas that most inspire action:

• Autonomy—creating and owning your own experience

• Mastery—learning something personally significant

• Purpose—making a bigger difference in others’ lives

Those are all versions of helping someone get to somewhere they’d like to go. Not a bad starting point for your product or service.

Like you, we’ve all seen painful examples of the stasis and indecision that come from gaps in data. Our focus on the psychology of influence means we don’t get bogged down in the trap of “we don’t know enough.” So we can help you go into action quickly and effectively, virtually regardless of your data integrity or hygiene. Because we know how to use data beyond the numbers.

One area is our approach to offer development and the many faces of your product.